Melih Oztalay

My Expertise

Area(s) of expertise: Internet Marketing Summary of expertise: Strong entrepreneurial ability that includes: - Innovation - Imagination - Creativity - Resourcefulness - Early Adopter of Ideas More than 20 years of successful business experience in entrepreneurial environment. Primary focus on business development, stategy, sales, execution and management. Secondary focus on new Internet technologies and a strong ability to apply these technology capabilities to business needs using creative and innovative methods. Business Philosophy: - “There is nothing a computer cannot do, that money and time cannot buy” - “There is a opportunity and solution for every problem” Specialties entrepreneur,innovation,imagination,creativity,resourcefulness,early adopter,research, analysis, planning, strategy for business growth. Work Experience Corporation has been in Advertising and Marketing since 1987. We started our Internet group as of 1994. Our uniqueness comes in understanding Internet connectivity as well as Internet Marketing. Our clients are larger national and global cor

porations including franchises. Our web marketing agency provides the following core competencies: Research and Strategy, Website Development, Website Per Page Optimization (SEO), Web Marketing Strategies, Organic Content Marketing, Social Media Marketing, Google Adwords Advertising, Analytics and Analysis, and Local Business Web Marketing. Our Local Business Web Marketing is designed for national franchises and national companies with local stores. We provide Store Level Marketing, Store Level Customer Ratings and Reviews Management, Hyperlocal Advertising, and our Mobile Locations Finder mobile app. Specialties entrepreneur,innovation,imagination,creativity,resourcefulness,early adopter,research, analysis, planning, strategy for business growth. Web Marketing including SEO, Reputation Management, Customer Ratings and Review Management, Local Business Listing Marketing Management. Please refer to Professional experience for more details.

Blog/Web site: http://www.smartfindsgeographicmarketing Twitter: www.twitter.com/smartfinds Facebook: http://www.facebook.com/pages/SmartFinds White paper/research: http://www.searchenginejournal.com/author/melih-oztalay/ http://melihoztalay.sys-con.com http://www.dailyseotip.com/?s=melih Books/articles published: http://www.searchenginejournal.com/author/melih-oztalay/ http://melihoztalay.sys-con.com http://dailyseotip.com/?s=melih Awards/associations/memberships: 2009 Companies To Watch Michigan 50

internet marketing, web marketing, Search Engine Optimization, SEO, local business listings, local business marketing, geographic marketing, search marketing, Adwords, Google adwords, Google Places, mobile marketing, reputation management, Ratings and Reviews Read more at www.profnetconnect.com

Dear Gracie: How Social Media Changed Branding

Grace Lavigne

I’m interested in tips for branders/advertisers/marketers on how social media is different from traditional media. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?

For example, social media allows consumers to have access to the ratings and reviews of fellow shoppers, says Melih Oztalay, CEO of SmartFinds Internet Marketing. A study by the e-tailing group and PowerReviews (found on MarketCharts.com) in September showed 6 out of 10 consumers base shopping decisions on the ratings and reviews of others, through social media sites and user-generated content. Read more at www.profnetconnect.com

Social Media Roundtable Discussion

Q.  Based on your experience, do most clients prefer to outsource their social media services or, do they prefer to coordinate their social media needs in-house?

For businesses that are early adopters of Internet technologies and are committed to a “Internet team”, will focus on managing social media internally with only a request for consultation to review, improve or enhance their efforts.

Q.  Do you consider having a “social media presence” to be an absolute must for a company to be successful in today’s business climate?

MO:   The short answer is “Yes”. I think that the problem with social media for business is that businesses do not understand how to best use it or how to use it most efficiently. Many businesses see social media as a waste of time, when in fact it allows for the most efficient communication and relationship marketing through many people very easily. Read more at the-creative-collection-detroit-edition.onsugar.com