Local Marketing
Lead Generators Are Not As Effective As They Used To Be

Lead generators for local automotive dealership stores are losing their effectiveness and are replaced by local business marketing tools on the web to reach local consumers using local business listings. Geographic Marketing is changing who gets ranked in search results and national websites are losing their rankings because of it.

Lead Generators For Local Automotive Stores Are Losing Their Effectiveness

local customer lead generation

We certainly agree with the comments made in LinkedIn groups wondering why car dealerships are not getting the volume of leads they used to or the quality of leads they used to from national lead generators. Our own experience with Penske car dealerships have seen very similar results from national lead generators. Leads from the OEM websites, the dealerships own website, Google Adwords far exceed that coming from national lead generators.

We need to augment and expand on the discussions in LinkedIn automotive groups and break them up into three major groups. There is no one silver bullet to answer “why”, rather there are multiple elements that make up the total answer.

Read more at www.smartfindsgeographicmarketing.com
 
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