Local Marketing

May 08

Google Updates Algorithms And Changes Search Engine Rankings For Improvements -

Never a dull day with Google.  Changes that effect speed of indexing information, search engine results, Geographic results and more.  The idea that Google may make local decisions because businesses are not more engaged in their local web marketing is equally amazing!  Take a look for more details.

Google Updates Algorithms And Changes Search Engine Rankings For Improvements

Google has posted 53 changes that effect search results to help improve and increase the quality of the websites, local listings in the search results. What is amazing about the implements algorithm changes is that they are on the heels of two Panda updates that happened over a week and a Penguin update (I feel like I’m at the zoo!).

In case you’re wondering what these zoo animals are all about.

• Penguin Algorithm Update is about catching people who spam Google’s search results or purposely do things to rank better that are against Google’s publisher’s guidelines.
• Panda Algorithm Update(s) are about targeting low quality website’s attempting to get ranked.

Many of these changes were implemented later in April and we will not know the complete effects on rankings and search engine optimization until we interpret measurement tools like Google Analytics, Google Webmaster Tools, Internet Metrics, and Search Engine Ranking Position (SERP) reports for Keywords.

Here are the highlights of these changes. We encourage you to read through the full list of changes at Google’s official search blog.

http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html

Base Index and Index Tier

• Perhaps the biggest news is that Google has increased the size of its base index — the collection of web pages and documents it can show as search results — by 15 percent along with adding a new index tier, which Google comments, “We keep our index in tiers where different documents are indexed at different rates depending on how relevant they are likely to be to users.”

How Web Pages are Ranked and Search Results

• Improvements to how search terms are scored in ranking.
• Keyword stuffing classifier improvement related to web pages that keep finding innovative ways of stuffing keywords.
• More authoritative search results based on the relevancy of content on a web page.
• More domain diversity, which means less results from the same domain name.

Geographic Local Search Updates

These types of algorithm changes don’t happen without a change for local search results, which have been appearing before national results for the past few years.

• Improvements to local navigational searches, which Google state “we are more likely to rank the local navigational homepages in the top position, even in cases where the navigational page does not mention the location.”
  
  The issue here goes back to businesses with local presence (meaning all businesses since all business is local) are not doing a good job engaging in Geographic Web Marketing. This includes both national companies with multiple locations.
  
  Instead of the company determining under what circumstances their website or local listing will show, Google is going to attempt to make that decision for the business. This cannot be a very good change in the long run for businesses. Rather they need to engage in local web marketing.
• Country identification for web pages. This change extends the granularity to the page level for sites that host user generated content (e.g. social communities and forums), meaning that some pages on a particular site can be considered relevant to Germany, while others might be considered relevant to Italy.

Some Miscellaneous Updates

• Three changes implements related to freshness — fresh results and freshness signals, and one that ignores fresh content if it’s deemed low quality.
• A change that Google says will help it show more informative/concise titles in its search results. This could have an impact on the per page optimization work on your web pages.
• Improvements in how Google uses previous search activity to determine your intent as you continue to search.

Certainly if you read through the entire list of changes and then also walk through the zoo to learn more about Penguins and Pandas, you will feel a bit overwhelmed.

The interpretation of multiple data points and the effects they will have on a business is something that is part of the marketing process performed by a professional web marketing agency. This is about interpreting the information, determining the analysis of the results and implementing changes to the strategy

Article Contact
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
melih@smartfindsmarketing.com
330 East Maple Road #503, Birmingham, MI 48009
http://www.smartfindsmarketing.com
http://www.smartfindsgeographicmarketing.com

Mar 26

Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of Smartfinds Internet Marketing

2012 Series Of Virtual Summits, Workshop and Webinars scheduled starting March 26, 2012 through March 29, 2012 exclusively designed for the franchising industry

March 16, 2012 (Birmingham, MI): Melih Oztalay, CEO of Smartfinds Internet Marketing is guest speaker at the first Franchisee Sales and Marketing Summit (FranSummit) started by FranSummit founders, Paul Segreto, President and CEO of franchisEssentials, and Jeremy LaDuque, President and CEO of Elements Local, announced that on March 26, 2012. FranSummit will be the first of many major virtual events, exclusively designed for the franchising industry, to take place throughout the year.

Smartfinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Geographic Web Marketing and Local Web Marketing for franchisees, will present “Embracing Technology and Adapting to Change” by Melih Oztalay, CEO of SmartFinds Internet Marketing.

“As a web marketing agency working in an ever changing environment of web technologies and requirements, our company has to adapt to the industry. As algorithms change, new technologies are introduced, previous technologies updated we have to step up to be sure we can support our clients before they are aware of these changes,” said Melih Oztalay, Smartfinds CEO. “The presentation at FranSummit will discuss expecting and accepting change in web marketing along with sample industry changes that are important to understand for 2012.”

FranSummit will be divided into four, one hour-long sessions spanning the length of four days, from March 26 until March 29. Each session will cover a different topic, with Paul Segreto facilitating and presenting alongside an expert guest on the subject of focus. Additionally, Jeremy LaDuque will present opening comments 15 minutes prior to each daily session and along with Paul Segreto, will also present a detailed summary of the entire Franchisee Sales and Marketing Summit at the conclusion of the last session.

“It is crucial to cover a broad spectrum of information while remaining detailed, precise and succinct within a brief amount of time. The guest speakers who we hand-picked are revered experts in their fields and will contribute greatly in achieving these goals,” said LaDuque. “We designed the whole event to have a natural flow, with each successive lesson building upon the one delivered the previous day. With this layout, and Paul and I actively participating, recapping and summarizing the main points, we are confident that our guests will retain a great amount of information in a concise, manageable fashion.”

The four sessions of Franchisee Sales and Marketing Summit will occur in the following chronological order, starting from March 26 through March 29:

• Monday, March 26 – Consumer Sales and Customer Experience with Mindy Golde, Director of Sales at Listen360 (formerly Systino)
• Tuesday, March 27 – Social Media and Personal Branding with Debra Vilchis, Chief Operating Officer of Fishman Public Relations
• Wednesday, March 28 – Local Marketing and SEO with Jeremy LaDuque, CEO of ElementsLocal and co-founder of FranSummit
• Thursday, March 29 – Embracing Technology and Adapting to Change with Melih Oztalay, CEO of SmartFinds Internet Marketing

The Webinar Series are held daily, from: Mar 26, 2012 to Mar 29, 2012 11:45 AM – 1:00 PM CDT.

All sessions will be recorded and available for download after the event. Both franchisors and franchisees are encouraged to attend. In addition, the event may be customized and branded for any franchise system to serve as instructional materials for later viewing.

Registration to Franchisee Sales and Marketing Summit is currently open with a base price of $199 and a $50, early bird discount available until March 19. Group discounts are also available with a fee of $99 for 10-49 attendees, $79 for 50-99 and $59 for groups with 100 or more participants.

For more information about FranSummit and to register for Franchisee Sales and Marketing Summit, visit http://www.fransummit.com

About Smartfinds Internet Marketing

The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Automotive Group, Soave Enterprises, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com and their Geographic Marketing website at http://www.smartfindsgeographicmarketing.com

New Release Contact:
Melih Oztalay, CEO
Smartfinds Internet Marketing
Toll-Free: (866) 501-5758
Direct: (248) 568.2241
melih@smartfindsmarketing.com
LinkedIn: http://www.linkedin.com/in/smartfinds
330 East Maple Road #503, Birmingham, MI 48009

Mar 19

Google Adwords Certified Partner Program Awarded To Smartfinds Internet Marketing

New company level certification presented by Google to Smartfinds Internet marketing for meeting Adwords Management requirements

March 19, 2012 (Birmingham, MI): Smartfinds Internet Marketing (http://www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. Smartfinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating practical expertise in managing business Adwords accounts, and agreement to terms and conditions of representing Google AdWords.

“As a web marketing agency working in a ever changing environment of web technologies and requirements, our company has to adapt to the industry. As Google changes algorithms, Adwords requirements and adds new service segments we have to step up to be sure we can support our clients before they are aware of these changes,” said Melih Oztalay, Smartfinds CEO. “We value the certification from Google for Adwords and our team has worked very hard to meet the eligibility requirements.”

Google’s Adwords Certification program encourages companies to become a Google Adwords Certified Partner and states, “Demonstrate knowledge and skills in Google AdWords with a globally recognized program. Your company can demonstrate your proficiency in AdWords and showcases knowledge of the latest AdWords tools and best practice techniques and will enable you to effectively manage AdWords campaigns.”

Part of Google Adwords Certified Partner program is a profile page allowing Smartfinds to share the certified status. The information in the profile page is a mixture of Google-verified data — exams passed by associated individuals, and certification status — along with the other optional information provided. The public profile page is a static page with a unique URL by Google and Smartfinds has setup an easy link at http://www.smartfindsmarketing.com/google-adwords-certified-partner

As business web advertisers have grown, their needs have become more complex and they expect more from their relationship with Google and Google’s partners. While Google’s support staff is the voice of Google, Google’s partners help build the confidence in Google’s products and position themselves as advocates who are focused on their client’s best interests and business revenue goals.

Over the years, Smartfinds has kept up with the complexities of web marketing and web advertising programs. “One has to expect changes in web technologies and most importantly accept these changes in order to take advantage of revenue generating programs while also being competitive,” said Melih Oztalay. “Our ability to creatively apply these web technologies to our client’s business goals is part of our value. The other major element is our ability to measure, interpret, analyze and implement changes that will improve results.”

About Smartfinds Internet Marketing

The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Automotive Group, Soave Enterprises, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com and their Geographic Marketing website at http://www.smartfindsgeographicmarketing.com

New Release Contact:
Melih Oztalay, CEO
Smartfinds Internet Marketing
Toll-Free: (866) 501-5758
Direct: (248) 568.2241
melih@smartfindsmarketing.com
LinkedIn: http://www.linkedin.com/in/smartfinds
330 East Maple Road #503, Birmingham, MI 48009

Google Adwords Certified Partner Program Awarded To Smartfinds Internet Marketing http://ping.fm/a7Vic

Google Adwords Certified Partner Program Awarded To Smartfinds Internet Marketing

Dec 12

Melih Oztalay at ProfNet Connect: An online community of professional communicators http://bit.ly/vZML05

Melih Oztalay at ProfNet Connect: An online community of professional communicators

Dec 05

Local Business Marketing Phoenix

Dec 01

Google Maps Latitude Longitude Lookup